How to improve your online presence with a website
Whether you’re a small business, a passionate individual, artist, or a community group, there are many benefits of having a strong online presence. And there’s no better way to improve your online presence than with your own winning website.
Developing a strong online presence through your own winning website makes it easier for your target audience to find and engage with you. Having your own personal or small business website can also boost your discoverability and rankings on search engines, this is critical for building brand awareness and for expanding your audience reach.
Your website can help...
Depending on your purpose, your own website can provide you a platform to:
- Promote your products and services
- Share your passions and expertise and engage with audiences that have similar interests
- Make your CV or portfolio more easily discoverable across search engines
- Publicise your creative projects, gigs, or events
- Establish awareness and build membership of social or ethical causes.
Website types to meet your purpose
Did you know that there are multiple types of websites depending on your scope and need? More than just a business sales tool, websites; engage, educate, inform, connect, and promote, and because of these broad objectives, they’re designed to help you achieve your specific purpose without complicating the user experience with; irrelevant content, unwanted functionality and confusing navigation.
Some of the more common website types include:
- Business - to inform and attract new clients
- eCommerce - digital shopfront for sale transactions
- Blogs or News - to educate or inform about current events or share specialised knowledge
- Portfolio - display projects or work to attract clientele
- Landing page - specific marketing campaigns with a single defined call to action
- Forum - a place for users to share information and links with each other
- Membership - a place that consolidates information for members
And just as there are multiple types of websites, they also come in different sizes - from single page to multi-page online stores - and with varying functionality and scalability. So when thinking about getting a personal or small business website, it’s critical that that your site can be updated and scaled to evolve as your needs change.
Think a website’s out of your budget?
Think again! From a starting price of just $250 plus hosting cost, you could have your own personal or small business website up and running in just days. All you need to get started is; a website name, an objective, some basic copy and you’re on your way.
Need help to get started?
If you’re ready to create or improve your online presence with a winning website, reach out to us at info@jmarcconsulting.com to find out how we can help.